http://sarathomas.blog.com what's your story? Sat, 12 Sep 2009 13:36:33 +0000 http://backend.userland.com/rss092 en I am not looking like myself these days...sarathomas.blog.com is moving to a new platform. Thanks for your patience! http://sarathomas.blog.com/2009/09/12/4575921/ My Grandfather was an Illinois farmer with a business degree, and he was a man among men. When I was still in garanimals, and my mother was forging the path from secretary to office manager to MBA-toting-glass-ceiling-breaking-corporation-healing badass, he told her two things that changed her life, and mine. Not that ... http://sarathomas.blog.com/2009/02/11/what-my-granpa-said-will-change-your-life/ So I was at my tax accountant’s a few weeks ago. We were talking about my chosen profession, and how much the world and the way people communicate have changed. He talked about his e-newsletter—he feels it really helps him connect with his clients. The he asked me what I ... http://sarathomas.blog.com/2008/08/14/blob-vs-blog/ So how do you take the reams of data, ideas and passion that fuel your work and turn them into a story that’s short, tight, convincing, even inspiring? When I meet with an astute prospective client in a business I’ve not written about before, they often ask, “How will you write ... http://sarathomas.blog.com/2008/03/28/to-make-a-long-story-short/ Or, more aptly... "The present letter is a very long one, simply because I had no leisure to make it shorter." - Blaise Pascal I have seen plenty of good ideas fall down simply because their communicators lacked the time and resources to hone their story, and their audience had no time to ... http://sarathomas.blog.com/2008/03/13/the-art-is-long-life-is-short-hippocrates/ When I was a little girl, my mother (crook in neck from her head long pressed against the glass ceiling) etched a clear mantra into my impressionable mind: "It's not what's on the outside, but what's in your head and in your heart that counts." So...instead of the normal body image ... http://sarathomas.blog.com/2008/02/13/how-good-is-your-story/ Welcome to sarathomas.com You're on fire. Need to sound the alarm? Be smart. Leave the charts and the jargon behind. Great communications keep it simple. Give customers a clear strategic vision  and straight talk that sells. Your platform is burning. Can they feel the heat?  http://sarathomas.blog.com/2008/02/07/ An interesting article about storytelling across the board, why it works when it works, and why it sometimes doesn't. Four Truths of the Storyteller from HBR December 2007. http://sarathomas.blog.com/2008/02/07/when-and-why-does-storytelling-work/ Sara Thomas is a Communications Strategist helping organizations, executives, leaders and consultants communicate their best ideas to customers. With over ten years of experience in corporate communications, as well as several literary and business publications, Sara's experience spans industry and genre to help her clients tell their best stories, whether they ... http://sarathomas.blog.com/2008/02/06/about-sara-thomas/